action plan

Promote Yourself Like a Rock Star

January 11, 2012

Want your next workshop to sell out? Act like a rock star. If you have ever tried to get tickets to your favorite band, you may have been astonished to find that all the seats were sold in just a few minutes. When well-known performers, like the Rolling Stones announce a new show, they are [...]

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The Prince Charming Marketing Plan

December 8, 2011

Do you think Prince Charming could find Cinderella if he didn’t know who he was looking for? He searched the land high and low for the woman who fit the glass slipper she had left behind. He knew only one woman was a match. Only one had a foot to fit the shoe he [...]

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Cobbler’s Children Have No Shoes

April 7, 2011

Red shoes may have worked for Dorothy, but we aren’t in the land of Oz. On Earth, planning and attention are what it takes to get the job done.I have been guilty of neglecting this blog. I was production mode as I set up two new WordPress sites. I ignored my schedule and while [...]

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Lights, Camera, Action?

December 14, 2010

I am documenting the steps for setting up a recording studio in my office. The intention is to give you a how-to guide. You’ll have the information you need to evaluate whether or not you want to replicate these steps yourself. If you do, you will be able to efficiently record yourself in your own [...]

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Word of Mouth

November 8, 2010

I recommend asking for testimonials. I coach my clients in what to ask so they can hear for themselves just how valuable they are to their clients. Yet, when I suggest they ask for testimonials, 99% of the time the first reaction I get is “I know I should do it but…”. What comes easy [...]

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Traction

October 28, 2010

Traction is an interesting concept As defined by Webster’s Dictionary: traction |ˈtrak sh ən| noun 1 the action of drawing or pulling a thing over a surface, esp. a road or track : a primitive vehicle used in animal traction. • motive power provided for such movement, esp. on a railroad : the changeover to [...]

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Leverage

August 31, 2010

Delegate Collaborate Grow

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Leveraging who you know

August 25, 2010

The power of a mastermind group Yesterday I was at my monthly meeting of trusted advisers. It’s an opportunity to take advantage of the brainpower in the room. One of my favorite sayings is this, “you don’t know what you don’t know.” What I’m talking about here is I can’t see it my own blind [...]

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Leverage Part Two

August 17, 2010

My husband, Garry, is nearly finished filling in our backyard where previously we had a deck. He has loaded a total of 16,000 pounds of dirt and poured it over the ground in the backyard. Each wheel barrel full was about 200 pounds. It took him 80 trips to complete this seemingly overwhelming task. He [...]

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Leverage – Your Secret Weapon for Getting Clients

August 9, 2010

Small actions can move mountains I was working in my backyard this weekend. We are in the process of transforming our yard into an outdoor room. The process has many component parts. The first step, as in most projects, is defining the project and what it will look like when it is complete. In this [...]

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