Attract Clients

Is marketing your can-of-worms?

December 9, 2011

If you’re a fisherman, a can-of-worms is a beautiful thing. It’s your bait for catching fish. The more plump and juicy worms you have, the better your fishing expedition will be. Of course if the fish you want to catch only eat mayflies, worms no matter how juicy, are the wrong bait. In marketing, the […]

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Tips for using LinkedIn

July 23, 2011

I attended a presentation by Kurt Shaver’s at the Bay Area Consultants Network. His topic: ” Get LinkedIn to Sales”. That’s Kurt to your left. Why is he smiling? He knows the secrets of making LinkedIn work to find customers. Below are a few things I learned from Kurt. Improve Your Profile He gave great […]

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The Twitter Model of Networking

June 14, 2011

Music videos and more specifically, MTV created a new kind of information delivery. Style became more important than content. Watch a few music videos and you will see that ultra-quick cuts from one image to another blur your ability to digest what you see. This style spread to other forms of media. It seems to have […]

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Easy Web Video Tips Workshop

January 24, 2011

My associate, Peter Ivory and I did a presentation at a Meetup Group. We demonstrated what you can do to improve your video projects and make them more professional and watchable. This video is about 14 minutes and I captured it using a Sony Handycam HDR CX110 camera on a tripod. The audio is from […]

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You Ought to be in Pictures

January 13, 2011

YouTube has surpassed Google as the most frequently used search engine online. More than 200 Billion views per day. Are you on YouTube? If not, what is keeping you from taking advantage of this free and powerful medium? Could it be that you don’t know how to create a video? Maybe you aren’t sure how […]

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Entrepreneurs, Collaboration and Pizza

January 4, 2011

I love pizza. The crunch of the crust, the smell as it bakes. It is fitting that my love of this yeasty treat is leading to a new venture with the new year. A brand new collaboration is about to take shape at Mary’s Pizza Shack in Sonoma. I am collaborating with Cindy Pinkston, Marketing […]

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Lights, Camera, Action?

December 14, 2010

I am documenting the steps for setting up a recording studio in my office. The intention is to give you a how-to guide. You’ll have the information you need to evaluate whether or not you want to replicate these steps yourself. If you do, you will be able to efficiently record yourself in your own […]

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Word of Mouth

November 8, 2010

I recommend asking for testimonials. I coach my clients in what to ask so they can hear for themselves just how valuable they are to their clients. Yet, when I suggest they ask for testimonials, 99% of the time the first reaction I get is “I know I should do it but…”. What comes easy […]

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Building Your Network – Growing Your Business Fast

September 17, 2010

 

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Leverage – Your Secret Weapon for Getting Clients

August 9, 2010

Small actions can move mountains I was working in my backyard this weekend. We are in the process of transforming our yard into an outdoor room. The process has many component parts. The first step, as in most projects, is defining the project and what it will look like when it is complete. In this […]

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