Attract Clients

Why the Apple Genius Bar is Customer Service Genius

July 12, 2010

Judy’s 10 commandments of winning customer service Have you ever wondered why Apple created the Genius Bar? They did their homework. They interviewed customers and asked them where they experienced the best customer service. The overwhelming winner: the treatment experience working with a hotel concierge. Why a concierge? These talented people do what it takes to […]

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Creating Connections

June 28, 2010

An effective way to build the habit of asking for referrals begins by giving them to others first! If you are now or have ever been a member of BNI, you know the philosophy well. “Givers Gain.” Joanne Black, author of “No More Cold Calling” says that this behavior stimulates reciprocity in others. She herself […]

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Keeping up with the Joneses

April 20, 2010

“When we brand things, our brains perceive them as more special and valuable than they actually are.” Martin Lindstrom “The Joneses” is one of the movies that were shown at the Sonoma Valley International Film Festival. I found it to be an insightful, sometimes funny look at how our desire to buy things is influenced […]

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Everybody is in Sales

March 11, 2010

Did you know that everyone who is in business is in Sales? Sales is part of the marketing process. Watch this video to find out the golden lessons I learned about Sales from Robert Mondavi. My thanks to Jon Jones of LunarParcel Media for his fabulous support and videography.

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Creating Connections with 5 Simple Questions

February 26, 2010

“People do business with people they know, like and trust.” Try asking these five simple questions the next time you meet someone or want to know more about someone you already know. You might be surprised at what you learn when you are curious and make the other person feel like they are the most […]

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The 10 Most Addictive Sounds in the World | Fast Company

February 23, 2010

The 10 Most Addictive Sounds in the World | Fast Company. I was listening to the radio this morning and heard that the most addictive sound is that of a baby giggling. It is one of 10 sounds that trigger our brains. Martin Lindstrom, the noted market researcher and author of two outstanding books on […]

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Building Positive Momentum Through Public Relations

February 8, 2010

I want to share this article written by Stacey Johnes and Regina Novickis with you. It is a snapshot of how to make PR work for you. I whole heartedly agree with their approach. I would love to hear how you are using public relations to get attention for your business. Building Positive Momentum Through […]

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The Quantum Momentum Experience

January 20, 2010

Turn on your Energy Supercharge your Strategy Prime yourself for Prosperity Creativity thrives on energy. Your brain and body crave it. You can learn how to turn on your energy from Deborah Myers, founder of Health at Your Fingertips. Supercharge your strategy for your life and business so you can make better decisions, work smarter […]

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What is Your Marketing Mindset?

November 8, 2009

What you believe determines what you can achieve. The laws of attraction are based on this concept. Follow this link to hear more. What’s Your Marketing Mindset? When you find yourself in a funk, what do you do to get back to a positive outlook?

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