June 28, 2008
I’m reading Made to Stick by Chip and Dan Heath.
They came up with the traits that make an idea stick.
Sticky ideas are:
S = simple
U = unexpected
C = concrete
C = credentialed
E = emotional
S = stories
Can you improve your marketing using this model?
Did you know that it usually takes 7-9 exposures to a product before a prospect [...]
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April 24, 2008
Are you an entrepreneur who is has trouble:
__ making sense out of marketing and selling
__ identifying your ideal target market
__ creating powerful marketing materials
__ determining the best marketing strategies
__ effectively communicating your marketing message
__ marketing without feeling like a used-car salesman
__ getting beyond the fear of marketing and selling
__ creating an effective marketing plan
__ with [...]
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