I’m reading Made to Stick by Chip and Dan Heath.
They came up with the traits that make an idea stick.
Sticky ideas are:

S = simple
U = unexpected
C = concrete
C = credentialed
E = emotional
S = stories

Can you improve your marketing using this model?

Did you know that it usually takes 7-9 exposures to a product before a prospect becomes a client? Every year, over 30,000 new products are introduced. How can you stand out amid all this information?

A sticky message helps potential clients remember you. It gives them a clear understanding of what you do and who you do it for, as well as the outcomes they can expect when they work with you.

Real Life Test

I used the “SUCCESs“  framework as a starting point to teach a roomful of 60% consultants how to revise their audio logos.

I asked them to include:

• Who do you serve
• What challenge (or pain) do your clients/prospects face
• What solution/result do you provide

And do it all in 8 words or less

Once I laid the groundwork, they each had about a minute to come up with a new audio logo.

They got to test their message by sharing it with their table mates.

If they did it well, their audience would ask them for their business card and:

“How do you do that? “

The goal of your audio logo is to start a conversation, not to close a sale!

And when you get people to ask you questions, they are more likely to pay attention to what you say. They are invested in hearing how you can help them.

In summary:

Most people were able to pare down their essential message to 8 words or less.

Several participants thanked me for helping them see that less can be more!

What can you do?

• Focus on who you are speaking to (What’s in it for them)

• Choose your words for
  • clarity
  • simplicity
  • emotional impact

• Make it easy for your potential clients to identify themselves as someone you can help.

• • Get the attention of potential clients
  • Make them curious
  • Stimulate them to ask for more information

I reduced my audio logo to:

“I help overwhelmed entrepreneurs attract more clients.”

If you want to know how, come to my workshop on July 21st.
For details, just click this link.

 

Are you an entrepreneur who is has trouble:
__ making sense out of marketing and selling
__ identifying your ideal target market
__ creating powerful marketing materials
__ determining the best marketing strategies
__ effectively communicating your marketing message
__ marketing without feeling like a used-car salesman
__ getting beyond the fear of marketing and selling
__ creating an effective marketing plan
__ with the implementation of your plan
__ other
What you believe, you can achieve
Uncover the hidden challenges that may be sabotaging your success
Learn a proven technique to quickly turn those negative thoughts around
Leave with tools you can use in your business and in your relationships
Save the Date:
Day: Saturday Dates: May 3, 2008
Time: 2:00 pm – 4:00 pm Location: details upon registration

Sign up today and Save: $15.00 At the door: $20.00
sign up online at http://entrepreneur.meetup.com/1506/

Certified Action Plan Marketing Coach Judy Baker will guide you through the steps you can take to master your negative thoughts and create an empowering marketing mindset.

 

If your profits for 2007 were disappointing, would you like to learn to achieve or exceed your profitability goals in 2008?

Attend this workshop and gain clarity about your marketing goals, the obstacles that are getting in your way, and start planning the steps you need to take to reach your profitability goals.
This business building breakthrough workshop is valued at $250. It can put you on the path to sky rocket your profitability in 2008. What you will have by the end of this workshop that could change your life and your business:

• A crystal clear vision for where you want your business to go in 2008
• A crystal clear vision for where your clients will come from
• Uncover the hidden challenges that may be sabotaging your success

You will leave the session with a new way to attract clients with the confidence you need to achieve your profitability goals. You will feel renewed, inspired and motivated to take action on your specific goals.

Save the Date:

day: Thursday Date: May 1, 2008
Time: 9:00 am – 1:00 pm PDT
Location: Sonoma, details will be sent upon registration
Sign up today and Save: $49.50 At the door: $79.50 workbook included

Download a registration form here.