social media

Put it in Writing – A Great Way to Gain the Attention of Your Customers

November 15, 2011

Patricia V. Davis, author and marketing expert, spoke at the November meeting of the Bay Area independent publishers Association (BAIPA). One of her comments reminded me of one of the best ways to get attention for your business. Write about what you do. Building your platform means helping people understand the results of what you [...]

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Share What You Know

November 7, 2011

This weekend was the official launch of the Wine Country WordPress Meetup. It was a refreshing to be on the receiving end of tips and resources to make my blog better. I learned something new from every person who was there. I appreciate the wisdom in the room. It reminded me that sometimes the most [...]

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Tips for using LinkedIn

July 23, 2011

I attended a presentation by Kurt Shaver’s at the Bay Area Consultants Network. His topic: ” Get LinkedIn to Sales”. That’s Kurt to your left. Why is he smiling? He knows the secrets of making LinkedIn work to find customers. Below are a few things I learned from Kurt. Improve Your Profile He gave great [...]

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A Book Review: Head First WordPress

March 4, 2011

I highly recommend the book “Head First WordPress” by Jeff Siarto. The best parts of the book include its humorous yet detailed step-by-step actions and instructions. Part of this series of “brain friendly guides” published by O’Reilly. There are quizzes, visuals, samples and related website where you can download sample code. From start to finish [...]

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Easy Web Video Tips Workshop

January 24, 2011

My associate, Peter Ivory and I did a presentation at a Meetup Group. We demonstrated what you can do to improve your video projects and make them more professional and watchable. This video is about 14 minutes and I captured it using a Sony Handycam HDR CX110 camera on a tripod. The audio is from [...]

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Word of Mouth

November 8, 2010

I recommend asking for testimonials. I coach my clients in what to ask so they can hear for themselves just how valuable they are to their clients. Yet, when I suggest they ask for testimonials, 99% of the time the first reaction I get is “I know I should do it but…”. What comes easy [...]

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Go Local

October 19, 2010

The lure of Amazon often trumps going to your local bookstore. Buying shoes from Zappos can sometimes be easier than purchasing the same items from the shoe store in your town. But, wait, something is missing. The personal touch of your relationship with your neighbors and the people in your community. When we buy locally [...]

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Social Media Resources in Sonoma

May 2, 2010

Friday I spent the day at the Social Media 2010 Conference organized by Roohi Moola of Neighborhood Now. It was the first conference of its kind held in Sonoma County. There were about 200 participants and we had speakers from as far away as Atlanta. I captured short videos of the speakers and attendees. Saturday [...]

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Tweet your Video with Screenr

April 22, 2010

Screenr is a web based application for capturing content from your computer screen. It is cross platform (Mac and PC). You can create a movie of up to 5 minutes in duration. It can link directly to your twitter account. Watch how to user screenr Step One Sign up for a free account. Step Two [...]

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Get Your Own Domain

April 3, 2010

A great way to build your visibility is through your web site. Picking a domain name and business name that are the same makes it easy for people to find you online. Deciding on a name can take some time. Before you seal the deal on your business name, see if your name idea is [...]

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