Do you think Prince Charming could find Cinderella if he didn’t know who he was looking for? He searched the land high and low for the woman who fit the glass slipper she had left behind. He knew only one woman was a match. Only one had a foot to fit the shoe he possessed.

When you begin the process of identifying your ideal customer, think like Prince Charming. Hopefully, more than one client is a match for your business. However, narrowing your search is a good place to start when defining your target market.

What are the exact characteristics and attributes of your ideal customers? Where would you be most likely to find them? What makes for a perfect fit with your services? Does your offer perfectly match the needs expressed by your customers? When you match up needs with what you provide, it will be like Cinderella and her perfect fit in the glass slipper.

If you remember the story, Prince Charming searched the land desperately seeking the woman whose foot was an exact match to the glass slipper. It was his only clue to her identity. He spent hours and hours, days upon days, weeks upon weeks, sifting through countless princesses, ugly stepsister’s, lots and lots of poor matches before he rediscovered his one true mate.

Fortunately for you, your marketing effort doesn’t need to be so difficult. You can start by writing down all of the attributes of your best customers or those who you want to be your best customers. You have tools at your disposal like Linkedin, business directories, networking groups, and of course, referrals from your existing customers.

Think about how persistent Prince Charming was in the pursuit of his goal. He overcame obstacles. He was tireless. He told everyone in his kingdom his plan. He used the tools he had, word-of-mouth, sending out messages of his intentions, declaring what he wanted, what he was looking for and his desired outcome. If you apply this kind of clarity of purpose to your marketing, I guarantee you will see positive results.

Prince Charming was a man with a plan. He knew who he was looking for, how to tell when he found her, and he knew who didn’t fit his plan. How many of you know your market as well as Prince Charming? Have you taken the time to profile your ideal customers? Are you persistent in casting your net in the right places at the right times?

I hope this somewhat fractured fairy tale not only makes you smile, but it makes you think and take action. Of course, having a little help from your Marketing Fairy Godmother is highly recommended.

Judy Baker, your Completely Creative Action Plan Marketing Coach and Marketing Fairy Godmother

 

Are you an entrepreneur who is has trouble:
__ making sense out of marketing and selling
__ identifying your ideal target market
__ creating powerful marketing materials
__ determining the best marketing strategies
__ effectively communicating your marketing message
__ marketing without feeling like a used-car salesman
__ getting beyond the fear of marketing and selling
__ creating an effective marketing plan
__ with the implementation of your plan
__ other
What you believe, you can achieve
Uncover the hidden challenges that may be sabotaging your success
Learn a proven technique to quickly turn those negative thoughts around
Leave with tools you can use in your business and in your relationships
Save the Date:
Day: Saturday Dates: May 3, 2008
Time: 2:00 pm – 4:00 pm Location: details upon registration

Sign up today and Save: $15.00 At the door: $20.00
sign up online at http://entrepreneur.meetup.com/1506/

Certified Action Plan Marketing Coach Judy Baker will guide you through the steps you can take to master your negative thoughts and create an empowering marketing mindset.

 

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If you want to take your marketing to the next level but are
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The Queen of Collaboration

I’m Judy Baker, the Queen of Collaboration, a Certified Action Plan Marketing Coach and I am qualified to assist you in developing and implementing your marketing plan. All Certified Coaches are trained in a comprehensive program and adhere to the highest ethical standards.

I am Completely Creative. I work with creative professionals and small business owners who find marketing stressful. I help them turn stress into success by teaching them how to consistently attract their ideal clients and have fun with marketing.

My clients benefit from my unique ability to compassionately train and support them as they gain confidence while mastering the rules of marketing ball. My mission is help clients learn how to cultivate connections and captivate customers consistently.

I inspire contagious communication. I am owner of Completely Creative, a thriving marketing communications company. As a graphic artist, my ability to understand and translate the essence of your business into compelling visual and verbal communication makes my work connect to your clients.

I combine skills in theatre arts, human resources and marketing to help my clients develop magnetic marketing materials and presentations. A graduate of San Diego State with a B.A. in Drama and a Master in Human Resources and Organization Behavior from the University of San Francisco, I am part of the Executive Team of the Bay Area Consultant’s Network and the Women Who Eat Cake. She is a co-creator of the North Bay Career Resource Center.

I offer one-on-one coaching, workshops, in-house training and teleclasses. Please contact me at 707.938.2586 or send an email to success@creative1.com to request a schedule of upcoming classes. Contact me if you would like to have me speak to your group.

Details
of Marketing Action Group_02 (May 13-Aug 12)

The Marketing Action Group for the upcoming semester – May – August is now open for enrollment.

Dates of all sessions:

Bi-Weekly Sessions

Day of the week: Tuesday

Dates of Sessions:

May 13, 27
June 3, 17
July 1, 15, 29
Aug 12

2-3:30pm PST

full details

Registration

Fast Track Workbook

We will be using this workbook throughout the course. Be sure to have it in hand during our calls. Refer to it often. It is full of information, samples and exercises that will help you master the game of marketing.

I look forward to working with you.

Judy Baker

The Queen of Collaboration

To purchase Action Plan Marketing materials, just click here.

www.creative1.com