Why are the United States Olympians wearing ski outfits that look like bad pajamas? The snowboarders are saddled with especially dorky plaid suits. It boggles my mind to think this is the best of our American design talent at work. Your image can be enhanced or shattered with poor choices.

Branding can elevate or destroy your business image. Have you looked at your business image through the eyes of a prospect or customer lately? What do they see?

Now is a good time to do a quick inventory of what your image is saying about you.

Listen to your outgoing voicemail greeting.
Is your contact information up to date on your business cards and web site?
Is your logo on your invoices or are you using a generic template that came with your bookkeeping program?

If you want to be seen as a professional, do you look like one?