June 28, 2008
I’m reading Made to Stick by Chip and Dan Heath. They came up with the traits that make an idea stick. Sticky ideas are: S = simple U = unexpected C = concrete C = credentialed E = emotional S = stories Can you improve your marketing using this model? Did you know that it […]
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April 24, 2008
Are you an entrepreneur who is has trouble: __ making sense out of marketing and selling __ identifying your ideal target market __ creating powerful marketing materials __ determining the best marketing strategies __ effectively communicating your marketing message __ marketing without feeling like a used-car salesman __ getting beyond the fear of marketing and […]
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