Neural Marketing

Is marketing your can-of-worms?

December 9, 2011

If you’re a fisherman, a can-of-worms is a beautiful thing. It’s your bait for catching fish. The more plump and juicy worms you have, the better your fishing expedition will be. Of course if the fish you want to catch only eat mayflies, worms no matter how juicy, are the wrong bait. In marketing, the [...]

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Creating Connections

June 28, 2010

An effective way to build the habit of asking for referrals begins by giving them to others first! If you are now or have ever been a member of BNI, you know the philosophy well.  “Givers Gain.” Joanne Black, author of “No More Cold Calling” says that this behavior stimulates reciprocity in others. She herself [...]

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Keeping up with the Joneses

April 20, 2010

“When we brand things, our brains perceive them as more special and valuable than they actually are.” Martin Lindstrom “The Joneses” is one of the movies that were shown at the Sonoma Valley International Film Festival. I found it to be an insightful, sometimes funny look at how our desire to buy things is influenced [...]

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