marketing

Promote Yourself Like a Rock Star

January 11, 2012

Want your next workshop to sell out? Act like a rock star. If you have ever tried to get tickets to your favorite band, you may have been astonished to find that all the seats were sold in just a few minutes. When well-known performers, like the Rolling Stones announce a new show, they are [...]

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Growing Your Business Organically

January 3, 2012

I began an outline for a book on marketing organically. I revamped my business cards with this idea in mind. During the last weeks of 2011, I began purging files from my computer, paper from my office and other items that I wasn’t using any longer. I find shedding with no longer serves me to [...]

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Purrfect Video

December 12, 2011

The first thing I learned about video is not to take myself too seriously. It is a great medium and I love it. I admit it. I am somewhat of a ham in front of the camera, on stage, well, anyplace I have an audience. Growing up, I was painfully shy. I learned to get [...]

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Is marketing your can-of-worms?

December 9, 2011

If you’re a fisherman, a can-of-worms is a beautiful thing. It’s your bait for catching fish. The more plump and juicy worms you have, the better your fishing expedition will be. Of course if the fish you want to catch only eat mayflies, worms no matter how juicy, are the wrong bait. In marketing, the [...]

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The Prince Charming Marketing Plan

December 8, 2011

  Do you think Prince Charming could find Cinderella if he didn’t know who he was looking for? He searched the land high and low for the woman who fit the glass slipper she had left behind. He knew only one woman was a match. Only one had a foot to fit the shoe he [...]

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Put it in Writing – A Great Way to Gain the Attention of Your Customers

November 15, 2011

Patricia V. Davis, author and marketing expert, spoke at the November meeting of the Bay Area independent publishers Association (BAIPA). One of her comments reminded me of one of the best ways to get attention for your business. Write about what you do. Building your platform means helping people understand the results of what you [...]

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Make a Video Fast

November 10, 2011

I just made a video using Stupeflix. It didn’t take me very long, under an hour, and the results are high quality. I used still images that I uploaded from my computer. I had a choice of using images stored on line as well. I could add video clips too.   For this video, I [...]

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Keynote: Presentation Software That Makes You Look Great

October 30, 2011

This is a twelve minute, 44 second movie I made using Keynote. It is a recap of a live presentation made to Softech at their October 2011 meeting. I will not confess that up until I was working on this particular presentation, I had a passing acquaintance with the amazing capabilities in Keynote. In fact, [...]

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Sounds Good to Me – Tips for Video Production on Your Computer

October 17, 2011

These a some tips and recommendations for making viewable video using your computer. It is a preview of a presentation created for Softech. I used two TechSmith software applications: Camtasia:Mac and Snag-It for the visual portion of this movie. The audio narration was input with a Yeti Microphone. The movie was uploaded from Camtasia to [...]

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The Etiquette of Referrals

August 4, 2011

As a business owner, you want to both give and receive referrals. Here are actions you can take to encourage the process. Say thank you When you get a referral, take the time to thank the person who gave it to you. If you’d like to know more about this strategy I recommend a witty article by Elisha [...]

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