marketing

Leverage

August 31, 2010

Delegate
Collaborate
Grow

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Leverage Part Two

August 17, 2010

My husband, Garry, is nearly finished filling in our backyard where previously we had a deck. He has loaded a total of 16,000 pounds of dirt and poured it over the ground in the backyard. Each wheel barrel full was about 200 pounds. It took him 80 trips to complete this seemingly overwhelming task.
He did [...]

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Leverage – Your Secret Weapon for Getting Clients

August 9, 2010

Small actions can move mountains
I was working in my backyard this weekend. We are in the process of transforming our yard into an outdoor room. The process has many component parts. The first step, as in most projects, is defining the project and what it will look like when it is complete. In this case, [...]

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From conflict to cash

July 27, 2010

Have you ever noticed that when you are angry it becomes very hard to hear what is being said by anyone but yourself. What you are experiencing is a natural phenomenon known as “fight, fight, or freeze.” And when this happens you are experiencing both an emotional and physical reaction. You become hyper alert, blood [...]

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A Clear Contract Makes for Good Customer Service

July 20, 2010

Clear communication fosters good relations. The purpose of a contract between a consultant and client is setting the tone for their working relationship. A contract is more than a legal document. It is a contract of ethics and expectations for all parties. It is an outline of agreements made and intentions. It is like a [...]

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Why the Apple Genius Bar is Customer Service Genius

July 12, 2010

Judy’s 10 commandments of winning customer service
Have you ever wondered why Apple created the Genius Bar? They did their homework. They interviewed customers and asked them where they experienced the best customer service. The overwhelming winner: the treatment experience working with a hotel concierge. Why a concierge? These talented people do what it takes to satisfy [...]

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Creating Connections

June 28, 2010

An effective way to build the habit of asking for referrals begins by giving them to others first!
If you are now or have ever been a member of BNI, you know the philosophy well.  “Givers Gain.”
Joanne Black, author of “No More Cold Calling” says that this behavior stimulates reciprocity in others. She herself has benefited [...]

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Creating a Logotype

May 15, 2010

Look at these three ampersands.
Each conveys a distinct style, mood and message.
Choosing type that appropriately matches and reinforces a company’s intended message is part art, part science.  A well designed logotype (a type based logo) blends subliminal and overt messages through the use fonts, size, color, shape and position. Logotypes done right embody congruence and [...]

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Social Media Resources in Sonoma

May 2, 2010

Friday I spent the day at the Social Media 2010 Conference organized by Roohi Moola of Neighborhood Now. It was the first conference of its kind held in Sonoma County. There were about 200 participants and we had speakers from as far away as Atlanta. I captured short videos of the speakers and attendees.
Saturday was [...]

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Tweet your Video with Screenr

April 22, 2010

Screenr is a web based application for capturing content from your computer screen. It is cross platform (Mac and PC). You can create a movie of up to 5 minutes in duration. It can link directly to your twitter account.
Watch how to user screenr

Step One
Sign up for a free account.
Step Two
Tell screenr you are ready [...]

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