marketing

Is marketing your can-of-worms?

December 9, 2011

If you’re a fisherman, a can-of-worms is a beautiful thing. It’s your bait for catching fish. The more plump and juicy worms you have, the better your fishing expedition will be. Of course if the fish you want to catch only eat mayflies, worms no matter how juicy, are the wrong bait. In marketing, the […]

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The Prince Charming Marketing Plan

December 8, 2011

  Do you think Prince Charming could find Cinderella if he didn’t know who he was looking for? He searched the land high and low for the woman who fit the glass slipper she had left behind. He knew only one woman was a match. Only one had a foot to fit the shoe he […]

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Put it in Writing – A Great Way to Gain the Attention of Your Customers

November 15, 2011

Patricia V. Davis, author and marketing expert, spoke at the November meeting of the Bay Area independent publishers Association (BAIPA). One of her comments reminded me of one of the best ways to get attention for your business. Write about what you do. Building your platform means helping people understand the results of what you […]

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Make a Video Fast

November 10, 2011

I just made a video using Stupeflix. It didn’t take me very long, under an hour, and the results are high quality. I used still images that I uploaded from my computer. I had a choice of using images stored on line as well. I could add video clips too.   For this video, I […]

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Keynote: Presentation Software That Makes You Look Great

October 30, 2011

This is a twelve minute, 44 second movie I made using Keynote. It is a recap of a live presentation made to Softech at their October 2011 meeting. I will not confess that up until I was working on this particular presentation, I had a passing acquaintance with the amazing capabilities in Keynote. In fact, […]

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Sounds Good to Me – Tips for Video Production on Your Computer

October 17, 2011

These a some tips and recommendations for making viewable video using your computer. It is a preview of a presentation created for Softech. I used two TechSmith software applications: Camtasia:Mac and Snag-It for the visual portion of this movie. The audio narration was input with a Yeti Microphone. The movie was uploaded from Camtasia to […]

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The Etiquette of Referrals

August 4, 2011

As a business owner, you want to both give and receive referrals. Here are actions you can take to encourage the process. Say thank you When you get a referral, take the time to thank the person who gave it to you. If you’d like to know more about this strategy I recommend a witty article by Elisha […]

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Build Your Network to Grow Your Business

June 29, 2011

I was meeting with a friend the other day in her office when another friend dropped by. We were chatting about networking. Even though we were friends, there was something that surprised us. Our conversation revealed that all three of us shared a similar cultural background even though we each grew up in different parts […]

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The Twitter Model of Networking

June 14, 2011

Music videos and more specifically, MTV created a new kind of information delivery. Style became more important than content. Watch a few music videos and you will see that ultra-quick cuts from one image to another blur your ability to digest what you see. This style spread to other forms of media. It seems to have […]

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Are you a Diva?

May 10, 2011

My friend, Patricia V. Davis, who launched the diva dive tour on Sunday book passages in Corte Madera, is a diva. Dressed in a fabulous over the top black and white big brimmed hat and Lacey Black gloves, Patricia embodied confidence, whimsy, and wisdom. Her new book, “The Diva Doctrine,” is a guidebook for young […]

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