marketing

Cobbler’s Children Have No Shoes

April 7, 2011

Red shoes may have worked for Dorothy, but we aren’t in the land of Oz. On Earth, planning and attention are what it takes to get the job done.I have been guilty of neglecting this blog.   I was production mode as I set up two new WordPress sites. I ignored my schedule and while [...]

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Want to Get Published? Join a Group

March 20, 2011

Writing a book is a great way to get known as an expert. In today’s world, you can publish it yourself. Many authors who have gone through the experience of traditional publishing are joining the ranks of the self-publishing world.   Jim Horan, author of The One Page Business Plan, was a speaker at the [...]

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Saving Time and Sanity

March 1, 2011

Productivity expert, Josh Zerkel, of Custom Living Solutions, was the presenter at the most recent meeting of the Bay Area Consultants Network. Under an hour Josh provided useful tips, introduced software that can save time, increase profit, and help you stay sane.   Those of us who are independent consultants often find ourselves wearing too [...]

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How to Make Real Money Selling Your Books

February 22, 2011

I just joined the Board for the Bay Area Independent Publishers Association. I become a member at last year’s Get Published! Institute. If you are thinking about writing a book, this is the best bargain you’ll ever find. A full day seminar with keynotes and breakout sessions all designed to help you Get Published! Register [...]

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You Ought to be in Pictures

January 13, 2011

YouTube has surpassed Google as the most frequently used search engine online. More than 200 Billion views per day. Are you on YouTube? If not, what is keeping you from taking advantage of this free and powerful medium? Could it be that you don’t know how to create a video? Maybe you aren’t sure how [...]

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Entrepreneurs, Collaboration and Pizza

January 4, 2011

I love pizza. The crunch of the crust, the smell as it bakes. It is fitting that my love of this yeasty treat is leading to a new venture with the new year. A brand new collaboration is about to take shape at Mary’s Pizza Shack in Sonoma. I am collaborating with Cindy Pinkston, Marketing [...]

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Lights, Camera, Action?

December 14, 2010

I am documenting the steps for setting up a recording studio in my office. The intention is to give you a how-to guide. You’ll have the information you need to evaluate whether or not you want to replicate these steps yourself. If you do, you will be able to efficiently record yourself in your own [...]

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My top five helpful people and practices of 2010

December 7, 2010

This is a good time to take stock of what’s working and what’s not in your business. Here’s my list of the top five people and practices I recommend to accelerate your success and reduce stress in the coming year: Number One: An accountability partner. This is someone you trust and are willing to share [...]

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Getting Animated

November 28, 2010

A fellow North Coast Mac User called me. He was interested in animation software for the Mac. He was planning a series of Video podcasts and wanted to create an animated logo. I told him it had been quite a while since I had tried my hand at animation. I used director and flash number [...]

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Word of Mouth

November 8, 2010

I recommend asking for testimonials. I coach my clients in what to ask so they can hear for themselves just how valuable they are to their clients. Yet, when I suggest they ask for testimonials, 99% of the time the first reaction I get is “I know I should do it but…”. What comes easy [...]

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