Lights, Camera, Action?

by Judy Baker on December 14, 2010

I am documenting the steps for setting up a recording studio in my office. The intention is to give you a how-to guide. You’ll have the information you need to evaluate whether or not you want to replicate these steps yourself. If you do, you will be able to efficiently record yourself in your own office. Or you may decide to focus on creating content and decide to hire talent to do the recording and editing portion of your video marketing.

I’ll tell you what you need: about the tools, hardware and software, the environment, time and money required to create your own recording studio. I’ll even go into expected learning curves for each aspect of doing it yourself.

Why Video?

The value of video in telling your stories and connecting with your audience is huge. YouTube gets more than 200 Billion views daily. I want to help you take your first steps into using video as part of your marketing toolkit.

My recommendations plus the advice and guidance of my partner, a professional videographer,will help inform your decision about how to put your video on the web and beyond. We will outline what you need to know and how to begin. We will include what we have learned so that you can avoid common mistakes and produce video that communicates well to your selected audience. Our goal is to help you evaluate whether or not it makes sense for you to do it yourself, what part of it you can do yourself and when it makes sense to hire professionals to assist you.

We’ll tell you what it costs, the tools we recommend, the time it takes and how you can benefit from video marketing.

Who can benefit most from video?

Speakers, trainers, consultants, people who have a story to tell, those who want to educate, those who want to entertain, those who have an idea to they want to share, or those who are seeking support for a cause.