Judy Baker

February 1, 2012

Some people might think a winter garden is a bare and dreary place.  If you live in a warmer climate, like Sonoma, you may grow roses. If so, you know that you need to prune them severely in the wintertime in order for them to have full blossoms in the spring. Here in the Wine [...]

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Before You Write Your Book

January 25, 2012

Begin with the end in mind It is a great way to start any project and keep you going when you hit bumps along the way. I started writing two books this year. The outline for both of them came fast and furious and I scrambled to keep up with the energy flowing through me. [...]

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Promote Yourself Like a Rock Star

January 11, 2012

Want your next workshop to sell out? Act like a rock star. If you have ever tried to get tickets to your favorite band, you may have been astonished to find that all the seats were sold in just a few minutes. When well-known performers, like the Rolling Stones announce a new show, they are [...]

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Growing Your Business Organically

January 3, 2012

I began an outline for a book on marketing organically. I revamped my business cards with this idea in mind. During the last weeks of 2011, I began purging files from my computer, paper from my office and other items that I wasn’t using any longer. I find shedding with no longer serves me to [...]

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Purrfect Video

December 12, 2011

The first thing I learned about video is not to take myself too seriously. It is a great medium and I love it. I admit it. I am somewhat of a ham in front of the camera, on stage, well, anyplace I have an audience. Growing up, I was painfully shy. I learned to get [...]

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Is marketing your can-of-worms?

December 9, 2011

If you’re a fisherman, a can-of-worms is a beautiful thing. It’s your bait for catching fish. The more plump and juicy worms you have, the better your fishing expedition will be. Of course if the fish you want to catch only eat mayflies, worms no matter how juicy, are the wrong bait. In marketing, the [...]

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The Prince Charming Marketing Plan

December 8, 2011

  Do you think Prince Charming could find Cinderella if he didn’t know who he was looking for? He searched the land high and low for the woman who fit the glass slipper she had left behind. He knew only one woman was a match. Only one had a foot to fit the shoe he [...]

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Save a bundle on Mac apps

December 6, 2011

MacUpdate offers bundles of software at a deep discount. You’ll find a link to their current offering below and on the right side of this page. // < ![CDATA[ var mu_affiliate = 10901; // ]]> The reason I am sharing this with you is it is an insanely great deal. I love my Mac, but [...]

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Easy Video Conferencing

November 18, 2011

There are a number of screen sharing applications out there. Some work to varying degrees on both the Mac and PC. If you ever attended a webinar and had to go through installing software and plug-ins each time, you may have said never mind. Screen sharing should be easy. I’ve tried many solutions and found [...]

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Put it in Writing – A Great Way to Gain the Attention of Your Customers

November 15, 2011

Patricia V. Davis, author and marketing expert, spoke at the November meeting of the Bay Area independent publishers Association (BAIPA). One of her comments reminded me of one of the best ways to get attention for your business. Write about what you do. Building your platform means helping people understand the results of what you [...]

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