The 10 Most Addictive Sounds in the World | Fast Company.
I was listening to the radio this morning and heard that the most addictive sound is that of a baby giggling. It is one of 10 sounds that trigger our brains.
Martin Lindstrom, the noted market researcher and author of two outstanding books on customer behavior: buyology and brand sense, posted this article to Fast Company. It is all about the sounds we know, love and remember.
For years, I have encouraged clients to record memorable voice messages. I get comments on my voice mail greetings. The sound of your voice is part of your brand. How do you sound to the ears of your prospects and clients?
Most of us have five senses, yet over 80% of all marketing communication is aimed at our sense of sight.
What opportunities do you have to use sound to attract and engage your audience?
I recommend starting with your “audio logo” also known as a elevator pitch. It is a sound bite. If it is done right, it catches the attention of your intended audience and triggers their interest to know more about how you can help them.
Sounds good to me.
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