Get Your Own Domain

by Judy Baker on April 3, 2010

A great way to build your visibility is through your web site. Picking a domain name and business name that are the same makes it easy for people to find you online.

Deciding on a name can take some time. Before you seal the deal on your business name, see if your name idea is already registered by someone else. You can do this by visiting godaddy and doing a search. You can register your new domain name there, even if you are not ready to start building out your site. Securing a unique url (domain name) is a smart marketing strategy.

Things to consider when picking your domain

  • Shorter is better
  • Avoid hyphens and underscores
  • Stick with top level domains such as .com, .net, .biz or .org
  • Keep your name simple, don’t make me think
  • Make it unique to avoid confusion with a competitor
  • Your domain name is one of your most important pieces of marketing real estate. If you have a memorable url, it can go a long way in helping your clients connect with you.

    You might want to include your blog on your site or register a separate domain name for your blog. A growing trend is to use a blog platform to build your web presence. A blog is a special kind of web site, with a key advantage. Visitors can subscribe to a blog, but they can’t subscribe to a traditional web site. If you are just getting started with your web presence or if you are re-branding, I encourage you to consider using a blog for building your site.

    You are reading my blog which is built using WordPress. WordPress is one of the easiest and most robust of all the blogging platforms. This installation uses the Thesis theme which allows me to customize the look of my blog. Thesis has excellent seo (search engine optimization) features built in.

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