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Go Local

October 19, 2010

The lure of Amazon often trumps going to your local bookstore. Buying shoes from Zappos can sometimes be easier than purchasing the same items from the shoe store in your town. But, wait, something is missing. The personal touch of your relationship with your neighbors and the people in your community. When we buy locally […]

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Good Marketing in Bad Times

October 21, 2008

During tough economic times, fear can stimulate behavior, Some business owners react by cutting their marketing budgets and efforts, succumbing to negative events and thoughts. The ones who intend to be here next year are looking for ways to stretch their resources. An article in the October 20, 2008  business section of the Press Democrat […]

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