During tough economic times, fear can stimulate behavior, Some business owners react by cutting their marketing budgets and efforts, succumbing to negative events and thoughts. The ones who intend to be here next year are looking for ways to stretch their resources.
An article in the October 20, 2008 business section of the Press Democrat focused on ways to use the internet for marketing. The information is timely. It offers innovative and effective ways to position your business with time as the biggest investment of your resources and a minimal amount of dollars.
The best of the ideas from this article are:
- Create an online community. Check out how to do this at Meetup.com – you can become the guru of your audience and invite others who share your interests to join you in discussions online or in person. I have used meetups to attract new clients.
- Add a blog to your web site. Blogs improve your “findability” by search engines.
- Subscribe to local search sites. They are portals where local buyers can find business. Make sure your information is up-to-date and that links back to you are working properly. Some of these services are free, some a fee based.
- Add media, such as audio and video files. This is an opportunity for people to see and hear you and increases the interaction between you and visitors to your site.
- Collect contact information from visitors to your site. Be sure to follow up with visitors. You might offer them a free article, newsletter or ezine that has information they can use. Be respectful and offer value to your visitors. This will let them get to know you.
You don’t have to use all of these strategies to make a difference in your visibility. Pick one and get going.
It is hard to be in fear when you are in action.
You must log in to post a comment.