worms

Is marketing your can-of-worms?

December 9, 2011

If you’re a fisherman, a can-of-worms is a beautiful thing. It’s your bait for catching fish. The more plump and juicy worms you have, the better your fishing expedition will be. Of course if the fish you want to catch only eat mayflies, worms no matter how juicy, are the wrong bait. In marketing, the […]

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