Video rocks – so why aren’t you using it yet?

People love to watch other people. That is why YouTube is so popular.

If you don’t nt know how to use a video camera, or edit video, or have the dollars to buy expensive software, let alone take the time to learn how to use it.

What if you could start recording videos and you didn’t have to go through all that other stuff?

qik is the answer

The video you see here was taken in less than 5 minutes using my iPad. If you have a smartphone or tablet with a video camera, you can use this app.

qik is fast, easy and free!

You can upload your video directly from your device to YouTube, Facebook, or Twitter. It is so easy.

How to Get Started with qik

  1. Go to the qik website, http://qik.com/
  2. Download the app and install it on your smart device
  3. Write out a short outline for your video.
  4. Cover your main talking points.
  5. Comb your hair
  6. Check the lighting
  7. Go somewhere where you have good acoustics
  8. Turn off any devices that could buzz or ring during your recording session
  9. Put on some lip balm
  10. Open the qik app
  11. Record
  12. Watch your video before you upload it.
  13. Add a title
  14. Upload to your choice or sites: Facebook, YouTube, Twitter (you can link your qik account to your accounts at any of these social media sites.)
  15. You can even send a link to your video via email

That’s it. Simple, fast, and free.

What more could a marketer ask for?

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steel cut oatsI grew up eating Quaker oatmeal. Oatmeal is one of my favorite breakfast choices. Imagine how surprised I was when I tried steel cut oats for the first time. My entire concept of oatmeal was transformed. I was amazed at the difference in the taste, texture, and pleasure I experienced when eating this delectable version of oatmeal. My definition of oatmeal was changed forever. I would never be satisfied with the fast, ubiquitous and bland oatmeal from my childhood.

I’m a fan of oatmeal. It is nourishing. It tops my list of comfort foods. It fills my stomach with a warm deliciousness and triggers memories of breakfast with my Father. Oatmeal was one of the few things he was good at cooking (this was another era, before most men were comfortable in the home kitchen.)

Why am I willing to invest nearly three times the effort and time to cook steel cut oats versus the speedier and more convenient standard fare? In my opinion, the taste, texture and nutritional value merit the effort. The superior value is apparent on experiential and nutritional levels. I enjoy the result of my labor and the difference in price between the inferior, standard version of oatmeal and the scrumptious, nutty and satisfying steel cut variety is an insignificant factor in my choice to purchase, cook and consume steel cut oats instead of the readily available, less expensive and bland versions of oatmeal. I find that their higher quality is more pleasing to my palate, which translates into my desire to eat them often.

Cheaper is not always better. In fact, higher quality often allows me to use less of a product or to buy services because an expert usually takes less time to perform a task than an inexperienced individual. The price per hour may look like there is a huge gap, but in reality, the person who charges less per hour may in fact take more time and do an inferior job to the higher priced expert. I have less worry about whether or not the job will be done or whether the product will perform as advertised when I go with a proven product or service that has demonstrated value.

My husband is an architect. He is often asked to give a quote on a project; just I am for graphic design projects. Both of us have encountered this conundrum; a client asks for an estimate and then comes back to us with a perception that they can get the same work performed for a significantly cheaper price. What is usually true in this equation is they have requested a bid for work from someone who isn’t fully qualified to do the work for a ridiculously low price. What the client may not recognize is that they are comparing dissimilar products and services. They are also taking on a huge risk and exposing themselves to legal as well as quality issues. An expert, such as, a licensed, seasoned architect with many years of practical experience and knowledge, knows what to include in project bid because they have learned through their on the job experience, continuing education, up-to-date training, and by real life knowledge. They also know what to anticipate, and how to navigate the permit and construction processes. A newly minted service provider may know technically what they to do, but won’t be aware of all of the aspects of a project that are critical to success. That is what an expert brings to the table and why their pricing will reflect these gaps in knowledge.

Your decision to hire cheaper may actually cost you more in the long run. My husband and I have frequently been called in to fix the mess created by inexperienced service providers. Going with the low ball bid can cost you two, three or more times what you originally budgeted for your job when you have to have to work redone, you have to correct legal issues, or you missed an important deadline because someone didn’t know what they needed to know in order to provide you with the service and quality that you were looking for and deserve.

The next time you are shopping for services and receive very different estimates from providers, take a look at what’s included and what is left out each bid. Be cautious if you see a big difference between prices. Find out what has been included in what might be left out. Verify that the service provider has experience and can show you proof that they can deliver what they promise. In some cases, there maybe a big gap because of the level of experience of each provider, but that’s not the only critical issue to take into account. It’s usually an indication that the bidder lacks the knowledge of what they need to include versus an experienced, qualified, and honest provider telling you in detail what needs to be included for you get the work done the way that you want it completed.

Experts may charge more and appear to be expensive. If you have to have your work redone, how much will that cost you? Be sure you look at the facts before deciding to go with someone just because they have a lower price.

You do get what you pay for.

 

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10,000 Steps a Day

by Judy Baker on April 23, 2012

simple rulerI’m participating in a program at my gym. For 6 weeks, every day my goal is to walk 10,000 steps. Different activities translate into a number of steps per minute. My routine varies from day to day. Some days I am dancing. On others, I take yoga, Pilates, a combination of strength and sculpting, and of course, one of my new favorites, salsa.

What You Can Measure, You Can Manage

I work out consistently and frequently. What has changed with the addition of the pedometer is my focus on reaching my goal, 10,000 steps every day. As Buckminster Fuller said “What you can measure, you can manage.” I was surprised to see just how many of my current activities translate into this fitness goal. On several days I have exceeded by more than half the number of steps in my target. What I didn’t expect, I found myself looking for more opportunities to be in motion. All because I am wearing a pedometer.

In school, students are measured: attendance, turning in assignments, completing projects, social skills. In business, our performance is reviewed by our customers, our peers, and are managers. Stating the outcome we want and measuring our actions and results against the desired outcome, gives us the information we need to know to evaluate our actions compared to our intentions.

The very act of stating a goal, measuring progress, and being mindful of your goal, can help put you into action. In another area of my life, writing my book on marketing, I made a comment error. Even though I am working with a coach to help me build out my book, I neglected to write down my goals with dates and I didn’t make appointments to do the writing. I’m driven to take action when I have items in my calendar. This oversight putting back several weeks. When I met with my coach, I realized my error and I have now corrected it by putting time to work on my book in my schedule, a repeating event with alerts is now active on my calendar.

Planning your actions helps you reach your goal. Measuring your activities is a way to remind yourself, and reward yourself, for staying on track. Measuring and documenting your actions can also reveal what is getting in your way and give you a place to take corrective action.

A simple way to track your actions might be to make notes in your calendar. Of course, there’s an app for that too. Here are a few apps that can help you without taking up too much time and they are fun to use.

Evernote

It’s a free tool that I have installed on my computer, my iPhone, and my iPad. It lives in the cloud and syncs between all my smart devices. Tim Ferriss used it to write his most famous work, The 4-hour Work Week, and The 4-hour Body. It’s a great tool for writers, business owners, students, anyone who wants to keep track of information, websites, and organize the data. You can clip URLs, articles, and entire webpages with ease. You can create separate notebooks within Evernote. You can add tags, notes, voice annotations, photos, and you can even e-mail right from the program. There is a paid version of the program, most users will be satisfied with the free version. Check it out at http://www.evernote.com

Wunderlist

Wunderlist is a task management app that works on smart phones and computers (Mac and PC). You can ask it to remind you with alerts, e-mail reminders. You can create multiple lists, and like Evernote, sync your lists to your various devices via the cloud.

Google Docs

You can create a spreadsheet to track your actions and if you have others on your team, you can grant access to your Google Docs easily.

Dropbox

Is another cloud service where you can share documents on file by file basis. If you’re working with a coach, or other team members, putting your documents into dropbox allows sharing and editing with the people you grant access. To sign up for Dropbox, click here.

Tools You Can Use

I invite you to give these tools a try. They are free. Pick a project you want to complete and see how these tools help you succeed. You may be surprised to see how measuring what you do will help you do what you want to measure.

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Multi-Tasking is a Dangerous Myth

April 18, 2012

I nearly incinerated my kitchen the other evening. I was tired and hungry. I had one more task to complete before I stopped working for the night. I thought I would save a bit of time and heat up some soup while I worked. DANGER!!! DANGER!!! DANGER!!! I am famous around my house for blackening [...]

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Perfection is the Enemy of Taking Action

April 16, 2012

Have you every been stuck in “Perfection Paralysis”? Have you missed out on opportunities by waiting until everything was perfect? What if you knew your were perfect right now? How would you act? What would be different for you? Weight the value of your effort and investment in an idea or project against what you [...]

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You Are Perfect

April 13, 2012

Let your perfection shine. You are perfect as you are. You know enough, you are enough, and you are perfect. Next time you have a good idea, test it using the Lean Start-Up model. Invest the smallest amount of resources to test your idea. If it sticks with your audience, you can make it better. [...]

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Treat Your Clients Like Plants in Your Garden

April 11, 2012

April in Northern California brings uncertain weather. Showers, sun, heat, wind, heavy rain. The garden is begging for attention. Established plants are braving the swing in temperatures. They can do that because they are well established. They have a strong infrastructure to support them. Their roots know the earth where they are living. They have [...]

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Does Your Brain Need a New Pair of Glasses?

April 5, 2012

You can’t see it if you are not looking for it. Yesterday, I set down my computer glasses on my dining room table. I rarely have my computer glasses on outside of my office. After setting down my glasses, I rushed off to an appointment. When I got back to my office, I couldn’t remember [...]

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Mentoring is a Gift to the Teacher and the Student

March 26, 2012

Mentoring is a powerful act. It benefits the teacher and the student. I attended the first Women’s Power Strategy Conference on Saturday. It was produced by my friend, Patricia V. Davis, and her generous cast of supporters. I was impressed by the energy, confidence and transformations most of the speakers revealed they had experienced in their [...]

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Clear the Clutter – Prune Your Deadwood to Bloom

March 19, 2012

We’ve had a lot of rain in Northern California in the past week, about 7-8 inches in Sonoma, where I live. As I look out at our garden, new shoots are popping up, but there’s a lot of run off, dead leaves and debris that needs to be cleared away. It got me thinking about [...]

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