November 5, 2009
I attended the kickoff meeting of the North Bay Webify Your Business Meetup, www.northbaywebify.com. The group follows a format and tips published by Patrick Schwerdtfeger in his book, Webify Your Business, Internet Marketing Secrets for the Self-Employed (available at www.Amazon.com). You can also get these tips as individual e-course by signing up for them at [...]
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June 28, 2008
I’m reading Made to Stick by Chip and Dan Heath.
They came up with the traits that make an idea stick.
Sticky ideas are:
S = simple
U = unexpected
C = concrete
C = credentialed
E = emotional
S = stories
Can you improve your marketing using this model?
Did you know that it usually takes 7-9 exposures to a product before a prospect [...]
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