marketing

A Clear Contract Makes for Good Customer Service

July 20, 2010

Clear communication fosters good relations. The purpose of a contract between a consultant and client is setting the tone for their working relationship. A contract is more than a legal document. It is a contract of ethics and expectations for all parties. It is an outline of agreements made and intentions. It is like a […]

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Why the Apple Genius Bar is Customer Service Genius

July 12, 2010

Judy’s 10 commandments of winning customer service Have you ever wondered why Apple created the Genius Bar? They did their homework. They interviewed customers and asked them where they experienced the best customer service. The overwhelming winner: the treatment experience working with a hotel concierge. Why a concierge? These talented people do what it takes to […]

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Creating Connections

June 28, 2010

An effective way to build the habit of asking for referrals begins by giving them to others first! If you are now or have ever been a member of BNI, you know the philosophy well.  “Givers Gain.” Joanne Black, author of “No More Cold Calling” says that this behavior stimulates reciprocity in others. She herself […]

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Creating a Logotype

May 15, 2010

Look at these three ampersands. Each conveys a distinct style, mood and message. Choosing type that appropriately matches and reinforces a company’s intended message is part art, part science.  A well designed logotype (a type based logo) blends subliminal and overt messages through the use fonts, size, color, shape and position. Logotypes done right embody […]

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Social Media Resources in Sonoma

May 2, 2010

Friday I spent the day at the Social Media 2010 Conference organized by Roohi Moola of Neighborhood Now. It was the first conference of its kind held in Sonoma County. There were about 200 participants and we had speakers from as far away as Atlanta. I captured short videos of the speakers and attendees. Saturday […]

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Tweet your Video with Screenr

April 22, 2010

Screenr is a web based application for capturing content from your computer screen. It is cross platform (Mac and PC). You can create a movie of up to 5 minutes in duration. It can link directly to your twitter account. Watch how to user screenr Step One Sign up for a free account. Step Two […]

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Keeping up with the Joneses

April 20, 2010

“When we brand things, our brains perceive them as more special and valuable than they actually are.” Martin Lindstrom “The Joneses” is one of the movies that were shown at the Sonoma Valley International Film Festival. I found it to be an insightful, sometimes funny look at how our desire to buy things is influenced […]

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Get Your Own Domain

April 3, 2010

A great way to build your visibility is through your web site. Picking a domain name and business name that are the same makes it easy for people to find you online. Deciding on a name can take some time. Before you seal the deal on your business name, see if your name idea is […]

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Animoto – fast, fun video

March 31, 2010

A quick tip for you, add some video content to your web presence. A quick and easy way to do it is by using a web based service like Animoto. Here is a sample of what you can do wit Animoto in about five minutes.  

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