Judy Baker

Why the Apple Genius Bar is Customer Service Genius

July 12, 2010

Judy’s 10 commandments of winning customer service Have you ever wondered why Apple created the Genius Bar? They did their homework. They interviewed customers and asked them where they experienced the best customer service. The overwhelming winner: the treatment experience working with a hotel concierge. Why a concierge? These talented people do what it takes to […]

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I love a Yeti, microphone that is

June 30, 2010

I am in love with my new Yeti microphone from Blue.com. It came in a very cute box covered with cartoon abominable snow people singing and talking into a microphone. It stands about a foot high. I love the easy of use, the long usb cable (that allows you to get away from any computer […]

Podcast: Play in new window | Download (2.9MB)

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Creating Connections

June 28, 2010

An effective way to build the habit of asking for referrals begins by giving them to others first! If you are now or have ever been a member of BNI, you know the philosophy well.  “Givers Gain.” Joanne Black, author of “No More Cold Calling” says that this behavior stimulates reciprocity in others. She herself […]

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Software that Fits Your Needs

May 24, 2010

Sometimes you hear of a particular software but find out it doesn’t work on your computer operating system. Sometimes, you just need something that fits your budget. You want the features you need and want to find out what your choices are instead of the leader of the software pack. I found a worthy web […]

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Creating a Logotype

May 15, 2010

Look at these three ampersands. Each conveys a distinct style, mood and message. Choosing type that appropriately matches and reinforces a company’s intended message is part art, part science.  A well designed logotype (a type based logo) blends subliminal and overt messages through the use fonts, size, color, shape and position. Logotypes done right embody […]

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Snagit (beta) for the Mac

May 11, 2010

I have become obsessed with research and testing of screen capture tools. I was reminded via email about another great product from TechSmith. They are in beta for the Mac version of Snagit. Snagit is a very cool tool for screen capture. Those of you in the PC world are probably already familiar with it.  […]

Podcast: Play in new window | Download (1.8MB)

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Social Media Resources in Sonoma

May 2, 2010

Friday I spent the day at the Social Media 2010 Conference organized by Roohi Moola of Neighborhood Now. It was the first conference of its kind held in Sonoma County. There were about 200 participants and we had speakers from as far away as Atlanta. I captured short videos of the speakers and attendees. Saturday […]

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Tweet your Video with Screenr

April 22, 2010

Screenr is a web based application for capturing content from your computer screen. It is cross platform (Mac and PC). You can create a movie of up to 5 minutes in duration. It can link directly to your twitter account. Watch how to user screenr Step One Sign up for a free account. Step Two […]

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Keeping up with the Joneses

April 20, 2010

“When we brand things, our brains perceive them as more special and valuable than they actually are.” Martin Lindstrom “The Joneses” is one of the movies that were shown at the Sonoma Valley International Film Festival. I found it to be an insightful, sometimes funny look at how our desire to buy things is influenced […]

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Get Your Own Domain

April 3, 2010

A great way to build your visibility is through your web site. Picking a domain name and business name that are the same makes it easy for people to find you online. Deciding on a name can take some time. Before you seal the deal on your business name, see if your name idea is […]

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